Friday, May 29, 2009

Who are you

I know my authority and I am no one to mention,
But since you are bothering me, so I need to question,

Who are you?

When I do well, you praise me, u praise me very much,
But actually I realize there was no need of that as such,
You tried hard to amalgam in my pack, to be my friend and mate,
Suddenly you took a step back, when I run out of fate,

When everyone doubted me, everything was going wrong,
When I needed someone on my side, to hold me and feel strong,
You were there, but hiding,
When I was dying & fighting,

I fell down, was shattered and loosing the game,
My eyes were constantly searching for you, but you were nowhere in the frame,
My paranoia breaks and truth was bitter,
All that was a glittering become glimmer,

I gathered remaining strength & learn,
Bad time was fainting and also the marks of burn,
I started rising again, was stronger and doing well,
I was conscious and careful and nowhere to fail,
Suddenly you came out of blue,
I asked gain ‘who are you’

You remained silent & calm,
Welcoming me with open arm,
From where you come, I had no clue,
Still I am standing& asking ‘who are you’.

Tuesday, May 26, 2009

Indian Television V2.0

Suddenly I started noticing a paradigm shift in Indian silver screen. It seems whole television industry has unanimously decided to move on from usual ‘saas bahu’ serials. Just one year back if you notice Ekta Kapoor s’ serials were toping the TRP. Whether it was ‘KYUKI SAAS BHI KABHI BAHU THI’ or ‘KAHANI GHAR GHAR KI’ they had enchanted audience with their twist and turns. Well I am not sure whether people actually wanted to see those kinds of serials or where bound to do that because of the drought of the good and sensible programs.

Now every TV channel is reviving itself. In the program guide you will find completely new list of TV serials. These new serials are not only been liked by the janta but also spread social awareness. You talk about “UTARAN” (TV Serial on channel COLORS which shows the life, ambitions, problems & emotions of poors), “BALIKA VADHU” (Serial which highlights negativities of child marriage), “NA ANA IS DESH LAADO” (Serial which focuses on women empowerment).

The new era of Indian television does not only focus on awakening conscience but also provides pure entertainment. The increased popularity of reality shows (to name a few BIG BOSS & SARKAR KI DUNIYA) and competitions (talent (DANCE INDIA DANCE, INDIAN IDOL, VOICE OF INDIA, COMEDY CHAMPIONS are few such serials) is well noticed. These programs not only entertain you but also become launch pad for untapped young Indian talent.

It seems family drama, suspense & violence is losing grip and reality, Humor, social subjects and completely new story line is the new mantra of success in this constantly changing and still evolving Indian television industry

Friday, May 22, 2009

Ads aided victory

From the first day when ad campaigns of Congress and BJP aired, I was able to sense simplicity & positivity in Congress ads. Why am I writing today about this is because my thoughts got supported by the masses says the survey conducted by IMRB. It conducted a survey between four ads Congs-“jai Ho”, “kadam” and BJPs’-“Bhay Ho”, “Dishayein”. Congress ads were liked more by 74% of the target audience while the BJP ads were liked by 54% (TOI, 21 May). They say it’s the ‘AAM ADMI’ approach of congress which created the magic; I say there is something in addition to this. The biggest disadvantage of BJPs campaigning what I saw was their keen desire to put down the current Gov. they kept on focusing on what this government has not done instead of showing what they can do. They kept on focusing Manmohan Singh as week minister and congress as indecisive government. I don’t want to comment on the ground realities but one thing what they left unseen was- they were filling their ads with an essence of abhorrence and negativity. On top it they used pure and typical HINDI for their ads, which is a good thing, but the irony is that maximum people doesn’t feel comfortable to connect themselves to the purest form of Hindi, which is disgusting but truth.

On the other side ads of Congress created hope of better tomorrow, secular nation and women empowerment. They focused on keeping their ads simple still direct touching to AAM ADMIs heart. This election result is perfect example of how much ads can influence ones decision. I am not giving complete credit of congress victory to their ad campaigns but still they played a vital role.

Tuesday, May 5, 2009

Either Vote or shut up

As the assembly elections are on the roll you would have encountered n number of articles on the importance of voting and usual ignored them considering it unwanted “GYAN” from constitutional pundits. I wonder sometimes if you all know the importance of voting then why the avg. voting figure never crossed 50%. We are very good in pointing out the negligence from our local MP. We all like to whine about the political instability in India. We all like crib about the fact that max. ticket getters are from criminal background. We all are good in one more thing and that is to blame “SYSTEM” for all this.

Have you ever thought what this System is? Who created it? And where were you when all this happened? Who stopped you from raising your voices against it?

I know that this is not the first time you are asked to find answers of these questions. I know one more thing about you, you know what - that this will not change anything. This election or any election of coming centaury -because it’s imbibed in your nature just to express intangible concerns about each and every happening of this world but not to step out of your comfort zone to do something about it. What all you want is to be untouched, unanswerable and at same time to expect that whatever wrong is happening to others should not happen to you, all other entities of this world should function properly.

Here I am neither complaining of your idiosyncratic behavior nor requesting you to vote and solve all you problems. Everybody here is fed up of your neverending complaints. What I am trying to say is ---JUST SHUTUP. If you don’t have time to even cast a vote then you don’t have Wright to complain. Live the life whatever is offered to you by the selected one and die. It is your destiny, either change it or accept it.

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