Thursday, June 19, 2014

Paradigm shift in advertising with pay per performance

Marketing executives in television work with a relatively stable advertising medium. In many ways, the television ads aired today are similar to those aired two decades ago. Most television ads still feature actors, still run 30 or 60 seconds, and still show a product. However, the differing dynamics of the Internet pose unique challenges to advertisers, forcing them to adapt their practices and techniques on a regular basis.

In the early days of Internet marketing, online advertisers employed banner and pop-up ads to attract customers. These techniques reached large audiences, generated many sales leads, and came at a low cost. However, a small number of Internet users began to consider these advertising techniques intrusive and annoying. Yet because marketing strategies relying heavily on banners and pop-ups produced results, companies invested growing amounts of money into purchasing these ad types in hopes of capturing market share in the burgeoning online economy.

Thursday, June 12, 2014

Ramanagara: Silk City, Vulture Sanctuary and Sholay Hills

Ramanagara, known as the Silk City of Karnataka is situated at about 60 kms from Bangalore. It is a small town between Bangalore and Mysore but has many attractions.  Some of the main attractions are Asia's largest raw silk market, Vulture Sanctuary and the famous Sholay hills.

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