Mobile apps were already taking over the center stage for
consumer web products but with the latest trend from major
players of closing down the websites and offering app only experience is reshaping
the way companies do business. With limited
storage capability of mobile phones and data plans still being precious, it
becomes even more important to understand the frequency at which you should publish
updates to your mobile app irrespective of the mobile platform (Android,
Windows, iOS)
In case of websites, the updates are less intrusive. Users
generally do not even notice them unless they includes user facing changes and
all the users automatically get the latest experience as soon as they visit the
site. So weekly or twice a week releases are fairly accepted practice. Companies even strive to attain CISD (Continuous Improvement Continuous Deployment)
state.
Mobile apps world is totally different.
Every time you need to introduce a new feature, modify existing flow or fix a bug, it needs an app release. Now your existing users need to upgrade to the latest app version to benefit from the new update.
Every time you need to introduce a new feature, modify existing flow or fix a bug, it needs an app release. Now your existing users need to upgrade to the latest app version to benefit from the new update.
