Ads aided victory

From the first day when ad campaigns of Congress and BJP aired, I was able to sense simplicity & positivity in Congress ads. Why am I writing today about this is because my thoughts got supported by the masses says the survey conducted by IMRB. It conducted a survey between four ads Congs-“jai Ho”, “kadam” and BJPs’-“Bhay Ho”, “Dishayein”. Congress ads were liked more by 74% of the target audience while the BJP ads were liked by 54% (TOI, 21 May). They say it’s the ‘AAM ADMI’ approach of congress which created the magic; I say there is something in addition to this. The biggest disadvantage of BJPs campaigning what I saw was their keen desire to put down the current Gov. they kept on focusing on what this government has not done instead of showing what they can do. They kept on focusing Manmohan Singh as week minister and congress as indecisive government. I don’t want to comment on the ground realities but one thing what they left unseen was- they were filling their ads with an essence of abhorrence and negativity. On top it they used pure and typical HINDI for their ads, which is a good thing, but the irony is that maximum people doesn’t feel comfortable to connect themselves to the purest form of Hindi, which is disgusting but truth.

On the other side ads of Congress created hope of better tomorrow, secular nation and women empowerment. They focused on keeping their ads simple still direct touching to AAM ADMIs heart. This election result is perfect example of how much ads can influence ones decision. I am not giving complete credit of congress victory to their ad campaigns but still they played a vital role.

Either Vote or shut up

As the assembly elections are on the roll you would have encountered n number of articles on the importance of voting and usual ignored them considering it unwanted “GYAN” from constitutional pundits. I wonder sometimes if you all know the importance of voting then why the avg. voting figure never crossed 50%. We are very good in pointing out the negligence from our local MP. We all like to whine about the political instability in India. We all like crib about the fact that max. ticket getters are from criminal background. We all are good in one more thing and that is to blame “SYSTEM” for all this.

Have you ever thought what this System is? Who created it? And where were you when all this happened? Who stopped you from raising your voices against it?

I know that this is not the first time you are asked to find answers of these questions. I know one more thing about you, you know what - that this will not change anything. This election or any election of coming centaury -because it’s imbibed in your nature just to express intangible concerns about each and every happening of this world but not to step out of your comfort zone to do something about it. What all you want is to be untouched, unanswerable and at same time to expect that whatever wrong is happening to others should not happen to you, all other entities of this world should function properly.

Here I am neither complaining of your idiosyncratic behavior nor requesting you to vote and solve all you problems. Everybody here is fed up of your neverending complaints. What I am trying to say is ---JUST SHUTUP. If you don’t have time to even cast a vote then you don’t have Wright to complain. Live the life whatever is offered to you by the selected one and die. It is your destiny, either change it or accept it.