Thursday, July 3, 2014

Technical Product Manager- What, Why and How ?

What is Technical product manager - Role, expectations and responsibilities?

'Technical Product manager' is a variation of Product manager's role and as name suggest expects the candidate to be technically strong apart from being able to perform regular product functions. A general misconception is that a 'Technical product manager' (TPM in following occurrences) need to know how to code. While it is true that a TPM should have good understanding of the product he is managing from the technical standpoint like - API standards the product is using/offering or what the data model for the product is, but as a TPM you are never expected to code even though you might know coding. TPM is expected to get deeply involved in the design and architectural discussions to shape the product as customers need it. You should know the capabilities and limitations of the your technical stack. This in turn will empower you to take decisions like when to prioritize tech debt over new feature development.

Thursday, June 19, 2014

Paradigm shift in advertising with pay per performance



Marketing executives in television work with a relatively stable advertising medium. In many ways, the television ads aired today are similar to those aired two decades ago. Most television ads still feature actors, still run 30 or 60 seconds, and still show a product. However, the differing dynamics of the Internet pose unique challenges to advertisers, forcing them to adapt their practices and techniques on a regular basis.

In the early days of Internet marketing, online advertisers employed banner and pop-up ads to attract customers. These techniques reached large audiences, generated many sales leads, and came at a low cost. However, a small number of Internet users began to consider these advertising techniques intrusive and annoying. Yet because marketing strategies relying heavily on banners and pop-ups produced results, companies invested growing amounts of money into purchasing these ad types in hopes of capturing market share in the burgeoning online economy.

Thursday, June 12, 2014

Ramanagara: Silk City, Vulture Sanctuary and Sholay Hills



Ramanagara, known as the Silk City of Karnataka is situated at about 60 kms from Bangalore. It is a small town between Bangalore and Mysore but has many attractions.  Some of the main attractions are Asia's largest raw silk market, Vulture Sanctuary and the famous Sholay hills.

Wednesday, January 1, 2014

Photography Calendar 2014


Here is the 3rd edition of my Photography Calendar. 12 selected photos which I clicked in 2013.

Download link for high resolution images -
https://drive.google.com/folderview?id=0B82_w_tmJn5ub3ZBVDVEMFpQcXc&usp=sharing

Saturday, December 29, 2012

Wallpaper Calendar 2013

Here is the second edition of my photography calendar. It has 12 selected photographs which I clicked this year. The calendar also has major Indian holidays listed for easy reference.

As always suggestions & feedback are welcome

Download Link : Archit Shrivastava's Photography Calendar 2013  (go to File and then Download)

Friday, August 10, 2012

Bangalore Roaming Guide

Hi All, After a long break (as I was busy with college/placements and later shifted to Bangalore) I am back to blogging.
As now i am kinda settled here in Bangalore so I started looking again for places to roam/eat/hangout etc. 
and one of the forwarded email became one stop solution for all my search. Kudos to whoever consolidated this list below as it seems pretty exhaustive to me. Probably Bangalorians who are here for a long time can comment on the up to date nature of this. 

Sunday, July 3, 2011

The MBA underworld - MBAhack.com

Guys i am very happy to share the good news that finally after so many days of delay the website http://mbahack.com is up and running. About an year back when I was sitting with  Kiran and Krishna and struggling to find right resources at right time to keep pace with hectic MBA life, I got this idea to build a website so that at least the following batches need not go through the same trauma :-/ The idea was so intimidating that Krishna instantly told me to book the domain name and luckily I found mbahack.com available.

Tuesday, May 3, 2011

An ad Idea

*this is written in hindi english mix as i was planning to post it on FB


Kindly visualize the story to get the feel

Ek middle class family ki subah ka sceen (dadaji aram kursi pe bethe paper padh rahe hein, wife parathe bana rahi he aur husband tayyar ho raha hai. Husband ka mobile bajta hai (husband ki mnc me job karta hai). Wo late hota rehta he to speaker pe dal deta he aur tie theek karne lagta hai. Udhar door bell bajti he wife darwaja kholti hai. Dekhti hai ki raddi wala hota hai. Usko gate pe hi rukne ka bol ke wo raddi (newspapers, purani magazines etc) lene chali jatai hai.

Monday, May 2, 2011

Photography workshop for students of Y! Parikrama School.


Recently I conducted a Photography workshop for students of  Y! Parikrama School.

school wall painted by students
I along with Madan, Shakira and Abhinav (all Yahoos) visited Yahoo! Parikrama School last Friday. During our visit apart from conducting the workshop we also got a chance to meet the principal madam. She is a very energetic and charismatic lady. She explained us the way they are running the school and the kind of fantastic result they are getting. The school helps to identify and groom the talent in the students. They keep on conducting acting, music, sports, painting etc. workshops and trainings for their students and even support them to participate in state/national level events. They are trying to build a school in which a child will always happily look forward to go to.It actually reminded me of the school ‘Amir Khan’ build in ‘3 idiots’.

Sunday, April 24, 2011

Visit to Bannerghatta National Park

On the lazy Sunday morning I along with my friends –Aditya, Shiva and Vipul, left IIM Bangalore campus to check out Bannerghatta National Park. Before starting we googled for directions and reviews and it really helped. We now knew that we need to catch bus no. 365 that will directly drop us at park’s gate.We reached there around 11 a.m. but by that time queue had already taken shape of the largest reptile :P It would have easily taken 1-2 hrs had we also lined up. I did some “Jugaad” :P and we got the tickets of grand safari in minutes. Now we have to wait for the forest bus which came in about 15 min.

Grand Safari
I was praying that there should not be any children or girls in our bus because they cannot keep quite even for an hour. But as it was Sunday so I guess God was also sleepy by that time. Finally we started for a 16km safari. Bannerghatta National park is divided into fenced zone and roads covering every part of zone. So citing is almost sure. In around 15minutes bus reached in dense forest area and we started spotting animals. Spotted dear, Sambar, Ducks were among the first few. I took out my camera and figured that I did the biggest blunder of the day. I forgot the batteries at my place…ahhh. Luckily I had an extra set in my bag but it was not fully charged.

Sunday, April 17, 2011

Shivsamudram Trek and waterfalls


It was my 2nd free weekend in Bangalore and I along with 3 other friends Aditya, Vipul and Satyam, decided to go to Majestic Shivasamudram Waterfalls. While deciding the place I asked many bangalorians about whether it is the right time to go there as it was midsummer. Most of them either said no or said they don’t know. Oh what the heck, finally we decided to go ahead with the plan. We hired a cab and reached there at around 12 in the noon.  It was a sunny day and at the first site the place looked only OK as neither the valley nor the fall was visible.

Friday, February 11, 2011

Photoshop cs5: Top 5 features

I realized lot of  my friends are interested in photography and design. So I thought it might a good idea to post some of the useful Photoshop tutorials available over internet. In this series here is the first video showcasing the power of Photoshop cs5. Top 5 features

Monday, January 31, 2011

Printable Photo calendar 2011

I know it is a bit late to publish a calendar now but as it is said its better to be late then never. So here is the link for an easily printable photo calendar 2011 with few of my selected photographs, marked Indian holidays and plenty of notes space. hope you all find it useful.

thanks to Krishna for suggesting this.
let me know what you all think of this  :)

http://www.4shared.com/file/NaEJr0o9/Photocalendar.html

Tuesday, January 11, 2011

How to decide Vision and Mission Statements for your company

Parameters which should be kept in mind while making Vision and Mission statements for your company: 
  1. Clarity: A Vision statement should be clear in the terms what company wants to achieve and what are the goals it has set for itself 
  2. Motivation: Vision statement must be motivating for the associates working for the company. they should always feel proud and get propelled to work every time they read it 
  3. Ethical: Vision statement should also portray that company will always follow ethical practices in order to achieve the goal
  4.  Comprehensible:  A vision statement should be easily understandable for all the stack holders (vendors, clients, employees and society). For the same reason it should not use any jargon, industry specific terminologies or complex sentence structures 
  5. Sync with business: company’s vision statement should be in sync with the kind of business it does. For making a flashy vision statement company should not depart from the sole reason of its existence 
  6. Guiding Star: A company’s vision should always provide guidance to its employees in situation of dilemma.

Wednesday, January 5, 2011

Mystery of dead birds falling from sky


First of all a happy national bird day to all the bird lovers. As I was surfing web, checking photos and reading the articles about the day a shocking piece of news grabbed my attention. It was about the dead birds falling from sky in Arkansas and Louisiana, NA. Now when I searched deep in this matter I found similar incident took place in other countries too like Brazil and Japan. Though all the govt. and local agencies have given different reasons and theories for the massive deaths but none of them is sure about what has actually happened. 

It all started on the very 1st day of 2011 in Arkansas where an estimated 5,000 red-winged blackbirds dropped dead from the sky. In the small town of Beebe in central Arkansas, scientists said celebratory fireworks on New Year’s Eve likely sent thousands of discombobulated blackbirds into such a tizzy that they crashed into homes, cars and each other before plummeting to their deaths. "The blackbirds were flying at rooftop level instead of treetop level" to avoid explosions above, said Karen Rowe, an ornithologist with the Arkansas Game and Fish Commission.

Tuesday, November 23, 2010

Next generation email and messenger system

Given the pace of technological revolution I don’t see bandwidth or mobility be of any problem in the future. So what should be the features of email and messenger services 10 years down the line.

Let us start with analyzing what all we have now..text, audio and even video (as video resumes have already picked up). So I think it is now time to add feelings and Intelligence to computers and mobiles.


Wednesday, November 17, 2010

Local Language Products

Finished writing a 2 page business plan in 2 hours (constraint). I am writing this post because i found the case interesting and smoking. so thought of posting my plan here to get a feedback on how i did and how it can be improved.

case was about local language products. Internet users in India are only 10% of the total population as compare to 40% of that of China. The main reason is lack of regional content on net.

I am using X in place of original company name to avoid complexity

javascript:void(0)

Friday, August 20, 2010

Motivational factors for entrepreneurship

General perception towards entrepreneurship

Entrepreneurship is generally considered an uncertain and difficult carrier path. One has to face problems and frustration associated with new business development. There is also a misconception that a large number of entrepreneurial ventures fail within few years. A study carried out by Kirchhoff in 1994 shows that only 18% of the small firms surveyed reported loss to creditors.

Research: Motivational Theories and factors for entrepreneurship

Herron and Sapienza (1992, p. 49) stated, “Because motivation plays an important part in the creation of new organizations, theories of organizational creation that fail to address this notion are incomplete”.

A lot of research has been done in this field to identify the basic motivational factors for entrepreneurs and identify the common traits in them McClelland in 1961 argued that a high need for achievement was a personality trait common to entrepreneurs. In spite of the plethora of research it is still difficult to say what actually motivates entrepreneurs as they are highly idiosyncratic and innovative.

The motivational theories for entrepreneurship can be divided into two categories 1. Content theories: search for the specific things within individuals that initiate, direct, sustain, and stop behavior. 2. Process theories explain how behavior is initiated, directed, sustained, and stopped. Gilad and Levine in 1986 proposed two different theories- Push theory and Pull theory. The “push” theory says persons are forced to opt the way of entrepreneur as there is no other way left for them. External factors such as job dissatisfaction/loss, incapable of switching the job, low salary, or inflexible and boring work. On the other hand The “pull” theory suggests that individuals are attracted towards entrepreneurial activities because of the high independence, prosperity and self-sufficiency attached to it. A research done by Keeble et al., 1992; Orhan and Scott, 2001 indicates that pull factors are more prevalent than push factors.

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Often decision between a career of self employment or working for others is taken considering the three factors shown below in the diagram

Research of Gerry Segal, Dan Borgia and Jerry Schoenfeld

In a research done by Gerry Segal, Dan Borgia and Jerry Schoenfeld, they found that risk taking capabilities has direct correlation with individuals engagement in entrepreneurial activities. Even though the individual have interest in self employment and might posses the self confidence to carry that but if the risk appetite is absent then there is high probability that he or she will keep on postponing the start. They concluded that there are five outcomes emphasized as criteria in the decision between self-employment or being employed by others: income potential; financial security; independence; need for achievement; and escape from corporate bureaucracy.

Measures to promote entrepreneurship

Educators and policy makers should highlight the advantages of taking moderate, calculated risks to get ahead. Examples of the rewards that can result from risking an entrepreneurial endeavor abound. Many of our most successful executives, including Bill Gates, Michael Dell, and many others achieved their success by taking the risk of launching their own ventures.



Disclaimer : Article is Based on the research paper “The motivation to become an entrepreneur” by Gerry Segal, Dan Borgia and Jerry Schoenfeld

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