Earth Hour is an annual international event created by the WWF (World Wide Fund for Nature/World Wildlife Fund), held on the last Saturday of March, that asks households and businesses to turn off their non-essential lights and electrical appliances for one hour to raise awareness towards the need to take action on climate change. It was pioneered by WWF Australia and the Sydney Morning Herald in 2007,[1] and achieved worldwide participation in 2008.
An estimated 50 to 100 million people around the world switched off their lights for Earth Hour in 2008, and global landmarks, including the Golden Gate Bridge, Rome’s Colosseum, the Coke billboard in Times Square and Jumeirah Hotel in Dubai, darkened for one hour. In 2009, millions of people from all walks of life will join together for Earth Hour and show the world that it’s possible to take action on global warming.
Join the Earth Hour 2009, turn off your lights at 8.30pm Saturday 28 March and sign-up at earthhour.org.
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