Saturday, July 12, 2014

Feature ideas for YouTube

In one way or the other every internet user has used Either for entertainment, learning or for cant speak in public purposes. I also believe that the feature offerings from the YouTube has always being on the minimalistic side. Below are few interesting feature ideas which I would love to see assimilated in YouTube in near future

1. YouTube premium - I wonder why Youtube does not have an ads free, paid subscription version with some added benefits? I am sure there is significant audiance out there who value time more than money and would happily pay for an ads free video watching experience.

Thursday, July 3, 2014

Technical Product Manager- What, Why and How ?

What is Technical product manager - Role, expectations and responsibilities?

'Technical Product manager' is a variation of Product manager's role and as name suggest expects the candidate to be technically strong apart from being able to perform regular product functions. A general misconception is that a 'Technical product manager' (TPM in following occurrences) need to know how to code. While it is true that a TPM should have good understanding of the product he is managing from the technical standpoint like - API standards the product is using/offering or what the data model for the product is, but as a TPM you are never expected to code even though you might know coding. TPM is expected to get deeply involved in the design and architectural discussions to shape the product as customers need it. You should know the capabilities and limitations of the your technical stack. This in turn will empower you to take decisions like when to prioritize tech debt over new feature development.

Thursday, June 19, 2014

Paradigm shift in advertising with pay per performance

Marketing executives in television work with a relatively stable advertising medium. In many ways, the television ads aired today are similar to those aired two decades ago. Most television ads still feature actors, still run 30 or 60 seconds, and still show a product. However, the differing dynamics of the Internet pose unique challenges to advertisers, forcing them to adapt their practices and techniques on a regular basis.

In the early days of Internet marketing, online advertisers employed banner and pop-up ads to attract customers. These techniques reached large audiences, generated many sales leads, and came at a low cost. However, a small number of Internet users began to consider these advertising techniques intrusive and annoying. Yet because marketing strategies relying heavily on banners and pop-ups produced results, companies invested growing amounts of money into purchasing these ad types in hopes of capturing market share in the burgeoning online economy.

Thursday, June 12, 2014

Ramanagara: Silk City, Vulture Sanctuary and Sholay Hills

Ramanagara, known as the Silk City of Karnataka is situated at about 60 kms from Bangalore. It is a small town between Bangalore and Mysore but has many attractions.  Some of the main attractions are Asia's largest raw silk market, Vulture Sanctuary and the famous Sholay hills.

Wednesday, January 1, 2014

Photography Calendar 2014

Here is the 3rd edition of my Photography Calendar. 12 selected photos which I clicked in 2013.

Download link for high resolution images -

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