Monday, April 20, 2015

Right time to release mobile app update

Mobile apps were already taking over the center stage for consumer web products but with the latest trend from major players of closing down the websites and offering app only experience is reshaping the way companies do business.  With limited storage capability of mobile phones and data plans still being precious, it becomes even more important to understand the frequency at which you should publish updates to your mobile app irrespective of the mobile platform (Android, Windows, iOS) 

In case of websites, the updates are less intrusive. Users generally do not even notice them unless they includes user facing changes and all the users automatically get the latest experience as soon as they visit the site. So weekly or twice a week releases are fairly accepted practice. Companies even strive to attain CISD (Continuous Improvement Continuous Deployment) state. 

Mobile apps world is totally different.
Every time you need to introduce a new feature, modify existing flow or fix a bug, it needs an app release. Now your existing users need to upgrade to the latest app version to benefit from the new update.

Popular Posts