Finished writing a 2 page business plan in 2 hours (constraint). I am writing this post because i found the case interesting and smoking. so thought of posting my plan here to get a feedback on how i did and how it can be improved.
case was about local language products. Internet users in India are only 10% of the total population as compare to 40% of that of China. The main reason is lack of regional content on net.
I am using X in place of original company name to avoid complexity
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case was about local language products. Internet users in India are only 10% of the total population as compare to 40% of that of China. The main reason is lack of regional content on net.
I am using X in place of original company name to avoid complexity
javascript:void(0)
Nice...But do u really think that language is a problem with urban housewives and kids, unless it is a case fact, because I think even before addressing the language problem the bigger prob is to increase computer literacy among the TG which is extremely less. Also, there is this facility, m not sure whether it is website specific or browser specific but they do translate a French or a Deutsch site to English or any other language and vice versa. The same can be developed for Indi languages. Not sure how good is the web duniya stuff. Well I also think that segmentation in terms of cities could have been finer.
ReplyDeletehey, thanks for the feedback, i do agree with you on the point that target users can be categorized further.
ReplyDeletethis was written for an internet major (comp. like google, yahoo and microsoft) so practically they cant spend much on computer education as it will have scattered result as people eventually will not stick to their sites only.
yes translators do exist, but not for all regional languages and google has kind of monopoly in that
I don't agree with your comment about google's monopoly on translators. overall a nice article.
ReplyDeletewell intellectuals are bound to differ :)
ReplyDeletebut if you will chk the kind of traffic Google translator attracts and what others have you may agree
Thoughtful thought :)
ReplyDeleteI agree on the product portfolio, the need for the same is pronounced and clearly the potential is Huge.
But just for suggestion lets have a look at the Target customers - when you say that only 10% of India’s population uses internet it is a huge gap between the literacy rate of India and net usage. And on the other hand when you target villages and farmers the difference between the highest and the lowest literacy rate is also huge which varies from state to state. Though it is so but the literacy rate will not bother much because if the product can be successfully conveyed in the right way to the right customers i.e villagers here, a big chunk of population will get the access to internet and the further marketing can be done by that group via word of mouth.
Now further as per the target customers if we will go for marketing mix ….
Product – defined
Price – defined (rite best to offer free)
Public – defined
Promotion – As per the defined set of consumers who are unaware and are not in regular touch with internet adopting Social media as premium/fair promotional tool will not come handy as the message could not reach the TG… to get the best outcome I would suggest to go for advertising through Government channels (various s gov schemes), Corporate who are active in CSR and uplift of Indian population, Ngo’s (tie ups with gov, corporate, ngo’s) and advertising through regional awareness programmes & information distribution through pamphlets, newspaper at local regional community centers (temples, panchayat head etc)
Just a thought …. I may be wrong I may be right I may never see the light…but you can never take away my freedom :p