Ads aided victory

From the first day when ad campaigns of Congress and BJP aired, I was able to sense simplicity & positivity in Congress ads. Why am I writing today about this is because my thoughts got supported by the masses says the survey conducted by IMRB. It conducted a survey between four ads Congs-“jai Ho”, “kadam” and BJPs’-“Bhay Ho”, “Dishayein”. Congress ads were liked more by 74% of the target audience while the BJP ads were liked by 54% (TOI, 21 May). They say it’s the ‘AAM ADMI’ approach of congress which created the magic; I say there is something in addition to this. The biggest disadvantage of BJPs campaigning what I saw was their keen desire to put down the current Gov. they kept on focusing on what this government has not done instead of showing what they can do. They kept on focusing Manmohan Singh as week minister and congress as indecisive government. I don’t want to comment on the ground realities but one thing what they left unseen was- they were filling their ads with an essence of abhorrence and negativity. On top it they used pure and typical HINDI for their ads, which is a good thing, but the irony is that maximum people doesn’t feel comfortable to connect themselves to the purest form of Hindi, which is disgusting but truth.

On the other side ads of Congress created hope of better tomorrow, secular nation and women empowerment. They focused on keeping their ads simple still direct touching to AAM ADMIs heart. This election result is perfect example of how much ads can influence ones decision. I am not giving complete credit of congress victory to their ad campaigns but still they played a vital role.