Tuesday, May 26, 2009

Indian Television V2.0

Suddenly I started noticing a paradigm shift in Indian silver screen. It seems whole television industry has unanimously decided to move on from usual ‘saas bahu’ serials. Just one year back if you notice Ekta Kapoor s’ serials were toping the TRP. Whether it was ‘KYUKI SAAS BHI KABHI BAHU THI’ or ‘KAHANI GHAR GHAR KI’ they had enchanted audience with their twist and turns. Well I am not sure whether people actually wanted to see those kinds of serials or where bound to do that because of the drought of the good and sensible programs.

Now every TV channel is reviving itself. In the program guide you will find completely new list of TV serials. These new serials are not only been liked by the janta but also spread social awareness. You talk about “UTARAN” (TV Serial on channel COLORS which shows the life, ambitions, problems & emotions of poors), “BALIKA VADHU” (Serial which highlights negativities of child marriage), “NA ANA IS DESH LAADO” (Serial which focuses on women empowerment).

The new era of Indian television does not only focus on awakening conscience but also provides pure entertainment. The increased popularity of reality shows (to name a few BIG BOSS & SARKAR KI DUNIYA) and competitions (talent (DANCE INDIA DANCE, INDIAN IDOL, VOICE OF INDIA, COMEDY CHAMPIONS are few such serials) is well noticed. These programs not only entertain you but also become launch pad for untapped young Indian talent.

It seems family drama, suspense & violence is losing grip and reality, Humor, social subjects and completely new story line is the new mantra of success in this constantly changing and still evolving Indian television industry

1 comment:

  1. I agree..in fact i 2 am happy with this shift because the K-series was having sort of negative impact on the psychology of Indian women. It is the best if entertainment is mixed with education and vice versa...

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